Global Teir 1 Events
Working closely with the esteemed McLaren Automotive team on their new model launch programme supporting them on an extensive global tour. Beginning in Europe we’ve helped them to take the launch tour worldwide, travelling across the US, the Middle East and the Far East. To date, we’ve successfully led and coordinated 36 major events, with further new launches and events already in pipeline for the future. Entrusted by McLaren Automotive to be the sole agency from inception and launch, we provided an all-encompassing, professional and polished service that included
- Taking full responsibility for all production elements and logistics
- Liaising with all venues, suppliers and creative agencies
- Complete project management of the event from initial build to final breakdown
What we did
The end result was the seamless delivery of a series of stunning and highly creative events that captivated both attendees and the consumer and trade press, culminating in exceptional media coverage and a considerable number of tangible sales enquiries.