GOODWOOD FESTIVAL OF SPEED
To create a stand at Goodwood Festival of Speed that would create a significant presence for Lotus Cars and enable them to stand out on the grid. Lotus were showing their exciting new model for the first time at Goodwood and asked us to create a private VIP ‘black box’ to showcase the car to select VIP guests but also to allow for a ‘sneak preview’ to the general public.
What we did
We designed and built a stand that was clearly representative of Lotus Cars and it’s brand, with it’s extended height and yellow header board it could be seen from a distance and therefore announced Lotus’s presence as soon as people arrived at Goodwood. We included a black box in the VIP area and created a stunning reveal sequence with video, lights and lasers which could be run as requested when VIPs visited the stand. We then designed a ‘black tunnel’ for 15-20 guests with a window into the VIP space and created an alternative ‘tease reveal sequence’ again using lights and lasers but never showing the whole car.